Spiro spats on trying to master marketing

 

History of Spiro Spats Company

Manufactured by Spiro Spats. It was originally created and developed in 1920 by a Greek man named Spiro Spatis, who was born in 1882 AD and then came to Egypt at the age of 15 years during a royal period and presented it with the same name, which reappeared for a long time. time. time. time. time. time on the keyboard after campaigns that featured features of foreign products and the encouragement of Egyptian products. On social networking sites. Social life after the Al-Aqsa flood. Spiro Spatz chose the bee as a trademark for the new factory, because he used to work in agriculture and beekeeping on the Greek island of Cephalonia, which gained international fame as producing the finest honey in the world. The logo was an image of a bee with the letter “S” on each wing.

The factory continued to work until 1915 and won many awards, the most important of which was in 1941 when he received the King of Egypt “Farouk I” medal at the Second Specific Exhibition for Industries, outperforming at that time more than 56 small factories for making “cazozas,” soda, and sherbet.

At that time, more than 150 workers were working in the factory, and it owned 20 cars to distribute their products throughout Egypt, from Alexandria to Aswan, also using railways to deliver their products to distant areas such as Kom Ombo in southern Egypt and others. . . . . In this period of Egypt's history, the dominant feature of Egyptian industries was medium and small, and the Egyptian economy did not know large private industries.

National industries were met with continuous government encouragement, to the point that the court o King Farouk was using the products of the Spiro Spats factory in its halls, including soda, lemon, cider, and others, under a contract to supply its needs 

Even after the 1952 revolution, Gamal Abdel Nasser and the Presidency of the Republic used the products of the Spirospats factory to encourage national industries. 

However, this situation did not continue after the death of Abdel Nasser and President Anwar Sadat assuming
the presidency of the republic and adopting a policy of openness

Marketing

Spiro Spates has re-emerged into the limelight after campaigns to boycott foreign products and encourage Egyptian products on social media in the wake of the Al-Aqsa Flood. In statements to the Masrawy website, Markus Talaat, marketing director at Spiro Spats, said that their sales volume had nearly tripled since calls to   

boycott similar carbonated products In his statements, Markos confirmed: “We have re-established the company’s presence since 2019.”He added: “We now have 8 foods for our products in the Egyptian market, and we are trying to add new foods during the coming period. When this matter is completed, we may hold a press conference to announce the details of our work plan during the coming period.”The marketing director at Spiro Spatz concluded: “We are trying to increase our market share, and we are working to reach the largest number of audiences by increasing and spreading our product.”A few days ago, the company announced on its official Facebook page that it had expanded the distribution of its products to include most of the governorates of the Republic.

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